JOMO

 
 

While design director for Saul Bass, Herb Yager & Associates, John Guard worked with the design team to create a new identity for JOMO - the largest Japanese energy company - to create a new design scheme for the upscale system of 6,000 service stations.

“Joy Of MOtoring” has a long tradition of service to their customers. Each vehicle that pulls into a station is greeted by a team who look under the hood, check the tires and clean the windows while filling up your tank.

Now that’s service with a smile :)

 
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